Shanghai Great Reality Technology Co., Ltd.

      Shanghai Great Reality Technology Co., Ltd. (Hereinafter referred to as GRT) was established in 2010 with a registered capital of 10 million yuan. In June 2018, GRT received the A round of financing led by SBI (formerly Japan Softbank), the financing amount reached 40 million yuan.; GRT headquarters is located on Wanyuan Road, Minhang District, Shanghai——the fashion capital, adjacent to Caohejing Development Zone in Xuhui. The company consists of General Manager Office, Human Resources Department, Finance Department, Marketing Department, Operations Department, Software Development Department, Intelligent Product R&D Department, Effect Production R&D Department, etc. the existing employees of more than 100 currently, and the proportion of staff with bachelor degree or above has reached more than 60%.

      GRT is committed to develop CR (Create Reality) technology independently, and realized the world's first ”REAL TRY” technology. At the very core of ”Technology empowers fashion, innovation drives change”, the company follows the path of driving the new trends in the fashion industry by technological innovation to realize the combination of fashion industry and artificial intelligence. We mainly provide intelligent fashion services led by artificial intelligence, intelligent optimization solutions for display and sales, and the transformation of offline retail environment through integrated analysis of CR technology and big data.


Our history




Started to develop CR technology


Productization of REAL TRY technology completed

2016 - 2017

CR technology second-generation upgrade completed


The first smart fashion experience store ”Fashion Fox” landed in The River Mall


The company received investment from Japan SBI Group(formerly Japan Softbank Investment Group)and completed tens of millions of Pre-A round financing


Entering overseas business(Finland ,Japan…)


The first Sino-Japanese smart retail center was unveiled in Nanjing Jiangbei District